India, with its sprawling landscape and varied climatic zones, has always been home to a number of Indian dog breeds. Unfortunately, due to a lack of awareness, most individuals today do not realise that each dog we see on the street or in a shelter is in fact either a descendent of an original Indian breed, or is a hybrid.
WEF collaborated with Kaffa Cerrado to create limited edition coffee cups that celebrate our indigenous dog breeds.
The initiative helped spread knowledge and positively change the perspective of individuals towards the rich canine heritage of India. It was a step towards bridging the gap between the indigenous and foreign dog breeds while celebrating the identity of each dog.